IK's UNO Synth Pro was just awarded the Music Inc. Editor's Choice award for NAMM 2021 Believe in Music Week.

Music Inc. is a well-respected trade magazine for successful music retailers and their opinion carries a lot of weight in the MI industry. The official award announcement just came in Music Inc.'s Post-NAMM/Believe in Music issue on March 11.

From the Editor's Choice article

Home and professional digital pianos are one market segment that has enjoyed steady, if not increasing, sales during the past year. For a pair of European-based keyboard manufacturers, their own niche standing has been key to weathering any economic downturn caused by the pandemic.

In the synthesizer market, Erik Norlander of IK Multimedia stressed the importance of holding a strong market position with powerful mobile instruments amid increasing competition.

"Our approach is more one of innovation than competition," Norlander said. "Our IK synthesizers, like all of our products, are created to meet the hi-tech demands of the cutting-edge, modern musician who lives in an ever-changing mobile world."

Erik Norlander presents the UNO Synth Pro at NAMM 2021

This recognition reinforces our belief that UNO Synth Pro truly represents the next generation of analog synthesis for everyone. We look forward to more positive reactions from reviewers and users alike as UNO Synth Pro is released.

Thank you, Music Inc. for this Editor's Choice award.

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