Late August 2022, IK attended the Endorse Expo, a private event dedicated to bringing brands together with Nashville's finest engineers, producers, session musicians, songwriters and studio owners.

The event was held at In:ciite Studios in Franklin, Tennessee and for the first time IK was able to put TONEX in the hands of a discerning group of artists. Taking a rare '65 Fender Princeton Reverb we created a Tone Model in the studio using TONEX Modeler, then let them test the model with TONEX Player on a laptop.

Did TONEX live up to their expectations? Watch the reaction.

AmpliTube TONEX is a complete software ecosystem based on IK's powerful new AI Machine Modeling technology. Experience thousands of ultra-realistic Tone Models of amps and pedals today with the promise of unlimited new tones to come.

As we prepare to release TONEX in different versions, you can hear all 1,000 Premium Tone Models soon to be available today on ToneNET at www.tone.net/tonex.